The Key Things CEOs Need to Know

If you’re a CEO, a founder or even simply a manager working with one team in a larger organisation, what you do every day is make decisions. Whatever your job title, if you have authority what you are is a decisionmaker and you need to feel confident that you are making good decisions every day. Decisions that work out well: that make the best use of resources, avoid risks and return a profit are based on information, data and insight. There’s no mincing these words: you need data to make good decisions. Without it, you’re simply guessing, and your...

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